BLOG

You’d think with all the communication going on these days that we’d be getting tired of reading more material – but it seems in this “information era” we can’t get enough knowledge whether it’s through social media, newspapers, books or magazines. The media is such a powerful tool and when used well can really help profile you and your brand. So how can you tap into this valuable resource to build some buzz for your business? Two ways you can use the media to profile your business and brand is through a media publicity campaign or writing articles for magazines. ..

Often in my line of work as a business educator and conference speaker, I am fortunate to meet some talented speakers from around the world, learn more about the power of a masterful presentation and pick up valuable tips on how to grow my business. For business leaders having the ability to capture and influence an audience is a large measure of success in your career or business. Being a featured speaker or on a panel session at a conference is one way to build your personal brand, reputation and company awareness. So what makes a good presenter? ..

I had the pleasure of being hosted at a famil for the QT on the Gold Coast last week. The themed hotels throughout Australia are each uniquely styled yet a strong cohesive corporate identity comes through. The experience got me thinking about style and brands, whether it is a company brand or a personal brand – injecting some pizzazz and flair into how you package your brand will set you apart. Also be prepared for opportunity to publicise your brand by having your promotional tool kit ready. As it is spring, it’s time for a makeover – of your corporate image profile.  ..