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If you are asked to appear on TV you need to make sure you look the part. After all television is a visual medium and viewers will make instant judgments about your image and brand based on what you wear. What you say may be overshadowed by that all black ensemble that makes you look washed out and funereal. Having recently appeared on Sky News Business and as an experienced TV presenter, I am well aware of the impact of colour and the appropriate use of accessories to liven up your look. ..

I had the pleasure of being hosted at a famil for the QT on the Gold Coast last week. The themed hotels throughout Australia are each uniquely styled yet a strong cohesive corporate identity comes through. The experience got me thinking about style and brands, whether it is a company brand or a personal brand – injecting some pizzazz and flair into how you package your brand will set you apart. Also be prepared for opportunity to publicise your brand by having your promotional tool kit ready. As it is spring, it’s time for a makeover – of your corporate image profile.  ..