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Qantas hit the news when it refused entry of a visiting English pop icon to its business lounge in Melbourne. The reason the singer was refused admission because she was wearing Ugg boots. Another time they did not allow Australian singer, Kate Ceberano into their business lounge because she didn’t adhere to the dress code rules. ..

Do you have a well-known tag line, wear a distinct item of clothing or have a memorable persona? Perhaps if you did it would set you apart from the others in your field. ..

Your clothes and appearance are part of the external image of your brand. It’s not only your logo that needs to look good as being representative of your brand – so do you! ..