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Are you a business owner or a CEO who is organised, efficient and great at leading a team but hasn’t got the necessary corporate tool kit on hand to showcase your personal brand and profile when publicity opportunities arise?  ..

A brand whether it is your own personal brand or that of your business – is always evolving. New competitors come on to the scene or the market shifts in some way. Perhaps you’re facing a job redundancy, exploring new opportunities or looking at a re-brand. Whatever the case for you, it’s wise to keep a careful watch on what is going on and re-evaluate your brand and its current position.  ..

A catchy headline may work but generally driving visitors to your website can be a challenge. Yes, I do have a new website; www.SueCurrie.com.au and like most of you in business a website is an essential element to your public relations mix. It can create attention for you, your products or services. But how can we create some website buzz so it boosts our brand and business? What can you do to get people to click on your site so it is working for you? ..