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Nov 30, 2017
Try These Tips to Hook the Media
I’m thrilled that I have published my new book IMPRESSario: Present and Promote the Star Within You. I am now busy with the publicity and promotion of the book which as you will understand is a major part of any production. Books, movies, shows, events and any sort of production does include a significant media and marketing push to get people to the front door. The same goes for the “front door” of your business whether large or small. You not only need to be good at what you do and have a product or service that people want, but people need to know about it. ..READ MORE
Nov 23, 2017
How to Write a Stand Out Media Release
The past week or so has been busy with the release of my latest book IMPRESSario. You may have seen a video, or blog or social media post about it. You may have also seen other mainstream publicity – more of which will be generated over the coming weeks. Getting a new book, product or service noticed takes quite a considerable amount of marketing and publicity effort. ..READ MORE
Nov 09, 2017
How to Stage an Event to Showcase Your Brand
I am about to launch my new book – IMPRESSario – and am busily planning a number of events where I will speak, showcase the book and my personal brand. A colleague of mine is about to hold a series of interviews with guests to launch a new arm of her business. Yet another is staging an educational seminar with a guest speaker at their venue’s new meeting room. So what’s this got to do with you? ..
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