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The Gold Coast, the city I live in, is about to stage the biggest event in its history, The Commonwealth Games. Preparation, planning and various teams of producers and project managers are busy ensuring all details are fine-tuned to bring the event to a successful culmination. ..

I am about to launch my new book – IMPRESSario – and am busily planning a number of events where I will speak, showcase the book and my personal brand. A colleague of mine is about to hold a series of interviews with guests to launch a new arm of her business. Yet another is staging an educational seminar with a guest speaker at their venue’s new meeting room. So what’s this got to do with you?  ..

If you’re a follower of football, you may understand the fervour that the finals cause. It’s that time of year here in Australia and different codes and clubs have their fanatics. Passionate fans and supporters feel they belong to their tribe. Whether they are members of the club or not there is a sense of belonging; knowing who the players are; having an opinion of what their strengths or weaknesses may be and having perhaps some perceived personal insight into the players behind the club brand.  ..