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I noted with interest while listening to a speaker this week, the number of times he mentioned the name of one of his new streams of business. He was clear on what he wanted that audience to hear. Another time, a client I worked with was invited to speak on a panel at an industry conference. This presenting opportunity was a chance to showcase his personal brand and company brand. Now that could have been okay – just answering the questions put to him by the chair of the panel. But by understanding the true objective of this engagement he was able to maximise the opportunity and ended up gaining media exposure – a further way to grow his brand.
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One client I worked with was invited to speak on a panel at an industry conference. This presenting opportunity was a chance to showcase his personal brand and company brand. Now that would have been okay – just answering the questions put to him by the chair of the panel. But by understanding the outcome he wanted to achieve from this engagement he was able to maximise the opportunity and ended up gaining media exposure – a further way to grow his brand. To be considered a valuable contributor to a panel discussion here are a few tips to help you succeed and stand out. ..