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Oct 23, 2014

Lessons Learned from a TV Interview

During the last few weeks I was interviewed on Your Career on Sky News Business and for a podcast for the Entrepreneurs Alliance. Both wonderful vehicles to raise my profile, enhance credibility and build my brand. Each interviewer asked, “Why is personal branding important?” My short answer was, “It is good for business and can open up opportunities.”  ..READ MORE
Oct 16, 2014

Let your Personal Brand Shine on TV

Tomorrow I will be appearing as a guest on Your Career on Sky News Business to discuss corporate image and personal branding. It is a wonderful opportunity to impart a few tips and to profile my own personal brand. Appearing on TV for many can be a daunting experience particularly if you are unfamiliar with doing on-air interviews but it is a great chance to build your brand. So the first thing anyone should do when asked to do a television or radio interview is say yes, then control the panic that may set in.  ..

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Oct 02, 2014

Speak Up for Personal Brand Success

Often in my line of work as a business educator and conference speaker, I am fortunate to meet some talented speakers from around the world, learn more about the power of a masterful presentation and pick up valuable tips on how to grow my business. For business leaders having the ability to capture and influence an audience is a large measure of success in your career or business. Being a featured speaker or on a panel session at a conference is one way to build your personal brand, reputation and company awareness. So what makes a good presenter? ..

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