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One client I worked with was invited to speak on a panel at an industry conference. This presenting opportunity was a chance to showcase his personal brand and company brand. Now that would have been okay – just answering the questions put to him by the chair of the panel. But by understanding the outcome he wanted to achieve from this engagement he was able to maximise the opportunity and ended up gaining media exposure – a further way to grow his brand. To be considered a valuable contributor to a panel discussion here are a few tips to help you succeed and stand out. ..

1. Start right. When I first started as a professional speaker I was taught to make your opening strong – make a statement – tell a story – capture the audience’s attention in 30 seconds. I still adhere to that and make sure my first 30 seconds is memorised – keep still and make eye contact. However, I recently heard a presenter say, “Start gentle and build.” He was very impactful. Whether you want to start with a statement or a gentle story – is up to you – it’s your style – but make that first minute count. Don’t waste time with “fluffy” small talk – make an impactful first impression. ..