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Awards season is well and truly here with The Golden Globes, the BAFTA’s and most recently the Grammy Awards, all leading up to what is undoubtedly the night of nights. The Academy Awards. Winning a major award not only skyrockets a performer’s earning potential but boosts their brand exponentially. These leading entertainers have spent years honing their skills and developing a strong personal brand persona. ..

As a brand positioning exercise and a hands-on learning experiment in Instagram,  I have been posting an occasional photo called What I Wear to Work Wednesday. The idea is to showcase corporate style for the everyday working woman. It also demonstrates the professional image component of my brand consulting business. I have been doing that for about five months now and the inquiries regarding image management have increased three fold. Being purposeful with my positioning has had a positive effect on my business. ..

How did your year go? Your financial year that is. As you tally up the numbers, look at the hard cash facts and celebrate or perhaps tweak your budget and forecast for next year, it is worth looking at other success measures such as increased brand awareness. July is the perfect time to reassess your goals you set for the year. It’s also good to re-evaluate your personal brand plan which of course you remember me writing about in January! Just in case you missed that one – let’s review in this week’s blog. ..