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Oct 23, 2014
Lessons Learned from a TV Interview
During the last few weeks I was interviewed on Your Career on Sky News Business and for a podcast for the Entrepreneurs Alliance. Both wonderful vehicles to raise my profile, enhance credibility and build my brand. Each interviewer asked, “Why is personal branding important?” My short answer was, “It is good for business and can open up opportunities.” ..READ MORE
Oct 16, 2014
Let your Personal Brand Shine on TV
Tomorrow I will be appearing as a guest on Your Career on Sky News Business to discuss corporate image and personal branding. It is a wonderful opportunity to impart a few tips and to profile my own personal brand. Appearing on TV for many can be a daunting experience particularly if you are unfamiliar with doing on-air interviews but it is a great chance to build your brand. So the first thing anyone should do when asked to do a television or radio interview is say yes, then control the panic that may set in. ..
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