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Oprah – yes she only needs one name – continues to be in the headlines. Namely because here in Australia she has a tour to promote and is a master at gaining media attention. The media coverage is also because she is hugely popular and appeals to readers, viewers and the public at large. Her highly visible personal brand is one of authority and credibility and she is perceived as an influential leader. For you to be seen as a leader by the people in your field or circle of influence it pays to distinguish yourself through your clear personal brand. Continuing my series of Leadership Presence blogs, the D in your leadership brand is for DISCERN. ..

This week I was in Canberra speaking at a breakfast and presenting a workshop on Public Relations for business group Small Biz Intelligence. One story I shared with attendees was about an article I wrote many years ago called from Fitness to Fame about fitness guru Michelle Bridges. In that article I included the top 10 tips to PR success which I’ve included in this blog.The story was printed in a small business magazine which Michelle showed to the team at Fitness Australia. The article then appeared in their magazine. On the strength of that story I was invited to speak at the Fitness Australia AGM breakfast and on to present at their annual conference Filex. So publicity does work!  ..

I had a call recently from a journalist from The Adviser asking me to contribute to an article he was writing on branding strategies for business. Of course I said, “Yes!” In chatting with the journalist I asked, “Where did you hear about me?” And the answer was that he had done an online search and from my website newsroom it appeared that I was an expert in this area. The comments were made, the article published and a copy is now available to view on my website. Visit my media room.  ..