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Over the past few weeks I have spent time filming a series of videos to be included on my website. I am also excited to announce the launch of Your Nook, Look and Hook my free video training series to help you build a stand out personal brand. I worked with Kerrin Smith, Photography and Fine Art who was wonderfully professional and the process was quite speedy and enjoyable.  ..

A catchy headline may work but generally driving visitors to your website can be a challenge. Yes, I do have a new website; www.SueCurrie.com.au and like most of you in business a website is an essential element to your public relations mix. It can create attention for you, your products or services. But how can we create some website buzz so it boosts our brand and business? What can you do to get people to click on your site so it is working for you? ..

One of the most credible ways to build your personal brand is through gaining publicity coverage in the mainstream media. As mentioned in my blog last week, word of mouth is very powerful when it comes to promoting you. If a client or prospect sees a story about you on the television or in a newspaper or magazine or hears an interview on radio, it creates awareness and perhaps new business leads. Even though the mainstream media landscape has changed, it is still a major influential medium that can help reinforce your personal brand and message. ..