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I had a call from a journalist this week asking me to comment on, “how to make a first impression”. I duly did that and the article will be published in a couple of weeks. The call prompted me to take a fresh look at first impressions. I posted a video on You Tube a while back (you can take a look at that here) however there are a few extra elements I’m covering in this week’s post. ..

With the explosion of visuals everywhere online, it pays to really think about and project the best brand images you can. You may not be doing daily updates on Instagram or posting lifestyle blogs on your website but most people who are creating strong personal brands are using eye-catching visual images. As a business person, you may just need one brilliant set of photos for all your communication collateral including business cards and social media. You could follow-on your personal brand “look” by having a selection of outfits with a particular colour theme that you wear when on stage presenting or on-camera being interviewed. Stand out and be distinct through what you wear. ..

The hot topic now is the US Presidential election. We certainly can't miss it and what a surprising result. Shock waves are still reverberating! The election has been all over our TV screens and every other form of media for months with the candidates various political party and personal brand messages delivered and scrutinised. Both candidates (and now President Elect) have a personal brand style and signature look that is quite simple, strong and does not overshadow what they say. Although Hillary Clinton did get her fair share of commentary on her clothing choices, probably because she is a woman. As politicians, they need to look good but have the focus on their message.  ..