BLOG

My network is my net worth. I’m not sure where this saying originated from however I do believe there is truth to it. The connections we make and the community we have around us is often where work, referrals and collaboration come from which in turn may create income. Networking whether in person or online is all social networking. I watched an old movie recently where at a party the matron was encouraging the younger girl to “circulate”. It could be called mingling or working the room but it shouldn’t be thought of as work. Socialising is meant to be fun and a way to make friends. ..

All the world’s a stage and each man in his time plays many parts…(to borrow loosely from Shakespeare). How’s your role-playing going? Are you like me as a business owner busy working “on” your business and including, sales, PR, event management, marketing and promotion into your juggling act? Well you have just added the title of Marketing Communications Manager to your job description. ..

If you have followed my blog for a while you will know I write and speak about personal branding and the power of personal public relations. I believe successful PR – those relationships with your public is built through every encounter and impression you make. This is certainly not a new philosophy. Reputation and how your personal or business image is perceived by your public underpins PR. According to the Public Relations Institute of Australia, public relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics.  ..