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I had a call from a colleague recently asking me to comment on, “how to make a first impression”. The call prompted me to take a fresh look at first impressions. It is a topic that I write and speak about and have been profiled in the media on. Take a look at a media piece here.  ..

Who we are on social and digital media says a lot about – well, who we are. Or it can if we are authentic and write posts, emails and comments with our own voice rather than a formal, stilted version of our language. ..

I was reminded of the words, grace, charm and civility when I met Paul Burrell, former butler to the late Princess Diana. His personal brand presence epitomises those characteristics. He has also written and spoken about etiquette and entertaining for many years so he really does walk and talk his brand. Regardless of your personal brand characteristics and the brand persona you project, when dealing with others I believe we could all use a little charm in our interactions with other people.  ..