The Association of Image Consultants International (AICI) recently held their annual image day to celebrate all things to do with style and image. The theme Brand is Image, resonated with me. As a personal branding expert and as a member of the association, I believe that brand and image are intertwined. We may believe that image is just to do with outer style, what you wear and appearance or the look of your communication materials. But as stated in the AICI magazine, "effective branding must come from within, tied to core values and identity, expressing what the brand stands for." That applies to both business and personal brands.
Famous personalities and entertainers understand the importance of outer image and how that can be used to continue the inner brand theme. Movie stars such as Nicole Kidman and Cate Blanchett use stylists and leading designers to create a look that is consistent with their movie star personas. Politicians dress a particular way – generally boring as any look that upstages their political party brand will be a detraction from their message.
If you have worked out your personal brand values and identity, is there a certain colour, design or look that is a reflection of who you are but also supports the environment you work in and your lifestyle?Personal branding is about supporting and letting the best version of you shine through.
Like my wonderful, colourful friend who is always dressed in a variety of bright colours, each fingernail painted a different shade, over the top accessories and always wears her signature piece of a beaded choker of which she must have hundreds because they match her many costumes. She has a truly unique personal presence and unforgettable character that also supports her “tropical princess” brand persona.
What image are you projecting? Is it time to consider a Brand New You?
My November newsletter looked at the intertwined elements of branding, marketing and PR. Is Personal Branding and Public Relations Passé?
Learn more about personal branding for you or for your team.
Keep up to date with news and tips on personal branding, media and image by subscribing to Shine Communique our monthly eNewsletter.Sue Currie is a business consultant and speaker on personal branding through corporate image, personal PR and media. She is the creator of the Shine Personal Branding System™ a process she uses to guide managers, executives and entrepreneurs to progress in their careers. With her consulting, coaching, corporate workshops, and conference speaking, Sue helps organisations and individuals to stand out and shine.
